Vehicle signwriting is a long-established art.
Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?
There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.
Cost-effective high-exposure marketing
When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.
When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.
Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.