Best Tips on Service Van Design
Linda Formichelli on July 31, 2018
What’s your service fleet saying about your business? A lack of branding—or worse, cheap-looking branding—can cause potential customers to pass you by when they’re looking to hire a plumbing, gas, electrical, or fire & security business like yours.
That’s why we talked with vehicle signage experts from all over the globe to get their best tips on the other type of mobile marketing: Turning your service vans from mere means of transportation into job-generating lead machines.
Why you need to care about service van design
Why pay for professional signage when a nice, white van is so much cheaper? These experts have the reasons.
A well-designed service van creates confidence and trust.
“From a customer’s perspective, their concern is avoiding a ‘cowboy’. They don’t want to lose money to a trader who disappears after doing a bad job, or no job at all. Think from that perspective how a blank van looks versus a sign-written one. Which tradesperson is more likely to disappear or not care about their reputation?”
Vehicle signage deters thieves.
“Having an easily identifiable vehicle can act as a theft deterrent, according to Confused.com, which can potentially contribute to cheaper insurance premiums.”
Jeff Bufton, Operations Manager at Signs Express, which has over 65 production centres across the UK and Ireland, each with a dedicated vehicle bay, expert fitters, and in-house designers.
Vehicle fleet branding builds credibility.
“Professionally designed vehicle signage makes your business look credible and trustworthy, makes your vehicle stand out against any competitors without signage, and acts as a mobile advertising billboard.”
—Elizabeth O’Connor, Owner of FASTSIGNS-Lincolnwood, a US-based company that handles all of your business visibility needs—including vehicle signage.
Vehicle signs reach customers where they are.
“Vehicle graphics are particularly important for companies like plumbers, electricians, and gas engineers, because most customers don’t even go to their offices. A vehicle parked on the street while the tradesperson is working at a customer’s house can get thousands of views—so vehicle lettering can be extremely beneficial as these companies look to boost their presence.”
—Matt Green, Graphic Designer at Flamo Graphic Design in Australia, which offers custom logo design, graphic design, and branding.